Sat - June 19, 2004

Go East, young man



American publishers in search of new markets are heading to Asia, especially China, the new land of opportunity. The women's books from Hearst went first: Cosmopolitan launched in 1984, Harper's Bazaar in 1988 and CosmoGirl! in 2001. Now the men's magazines are following. Esquire settled in China in 1999, Maxim and Men's Health launched editions there this April and May, respectively. Asia offers fertile territory for print exports. The economy of the People's Republic of China is growing rapidly (9.7 percent in the first quarter of 2004)...



from Folio Magazine:

Maxim launched a Hong Kong version in April and will hit the mainland in Mandarin in a few months. “In the states, we talk about Maxim as ‘a prime-time read for the young buck,’” says Kerin O'Connor, international publishing director for Dennis Publishing, Maxim's parent. “In Mandarin, the literal translation of that is ‘a golden time read for the new golden boy.’ This fits because this is the generation of boys who've grown up in China as it's liberalized and become more commercialized.”

Posted at 02:32 PM    

Sun - March 7, 2004

The story that ate the news


Not A Good Thing For Martha
A lie turned her into a convicted felon. How a woman known for perfection made mistakes at almost every turn
By DANIEL KADLEC

The Martha Stewart jokes didn't seem as funny on Friday. You know, the ones about how black-and-white stripes are in this year and how a little lemon and seltzer can remove those pesky ink stains after you've been fingerprinted. As much as we revel in the failings of the famous, many folks figured she would never face prison. Such jests have the ring of tragedy now that she has been found guilty of obstructing justice and other crimes that all but guarantee she will end up behind bars.

Stewart was caught in a simple lie, the evidence so compelling and her attorney's 20-minute defense testimony so curt—Martha's too smart to do this—that after five weeks of testimony, a jury of eight women and four men needed less than three days to deliberate. And much of that time was spent weighing the case against her co-defendant and former Merrill Lynch stockbroker, Peter Bacanovic. He was found guilty as well on four of five counts and almost certainly will see prison time too.

U.S. Attorney David Kelley insisted that the government was not singling out Martha Stewart for prosecution to make an example of her in an era of spectacular corporate corruption. Take him at his word. But Stewart was no ordinary Jane who traded on inside information to make a quick buck. Her tabloid celebrity, her status as a walking, talking brand name, and her role as CEO of a publicly held corporation turned what would otherwise have been a simple case into a treacherous web of legal and corporate issues. And at almost every turn, she and her advisers made the wrong move, getting her deeper and deeper in trouble.

In the world of criminal defense, where the first three rules are shut up, shut up, shut up, she talked to federal investigators twice. In the world of corporate public relations, where appearance is everything, she disappeared for too long. At trial, the jury seemed to resent her celebrity cheering section—sorry, Rosie—and the fact that her attorney, Robert Morvillo, never let her testify. That might have been proper legal strategy, but the jury had spent all that time in court with her and had never been properly introduced. That's not very Martha.

At the heart of the case was a stock tip that, the government alleged, allowed Stewart, once worth $1 billion, to net a measly $45,000. Prosecutors never filed criminal insider-trading charges, though, and Stewart handed her tormentors a comparatively easy obstruction case when, as the jury decided last week, she lied to cover up why she had sold 3,928 shares of ImClone Systems on the eve of an adverse ruling for its cancer drug Erbitux. Stewart could probably have come clean immediately and received a slap on the wrist from the Securities and Exchange Commission (SEC). But by sticking to a bogus story, she turned a civil case into a criminal one. "When we first indicted this case, we said it was about lies, all about lies," says Kelley. "And as you saw in the evidence, that's what it was. Lies to the FBI, lies to [the SEC] about very important matters."

Stewart suffered her first visible emotional breakdown last Wednesday evening, after the case was handed to jurors, says a source close to her. She might have had an inkling of what was to come on Friday inside a crammed but quiet courtroom in lower Manhattan. The most serious charge against her, securities fraud, had been thrown out the previous week. But four counts remained—obstruction, conspiracy and two charges of making false statements. Stewart, grim-faced and dressed in her ritual uniform, a dark pantsuit, sat and showed no emotion as Judge Miriam Goldman Cedarbaum repeated the word guilty four times. Her daughter Alexis, 38, who had sat behind her throughout the trial, dropped her head into her hands and remained motionless for several minutes. Stewart is likely to get up to two years in prison, say lawyers familiar with the sentencing guidelines. Shortly after leaving court, she posted on her website a statement vowing to "appeal the verdict and continue to fight to clear my name."

Where did Stewart go wrong? Trial lawyers say her attorney, Morvillo, took too big a risk in assuming that the government had not made its case. The defense presented a truncated case and never put Stewart or Bacanovic on the stand to offer a competing version of events. Howard Schiffman, head of securities litigation at Dickstein, Shapiro, Morin & Oshinsky in Washington, notes that the defense's main argument—that Stewart and Bacanovic had an oral agreement to sell ImClone at a preset price—was left unsubstantiated. "What was the evidence that there was a prior conversation if they didn't testify?" says Schiffman. "The defense didn't offer an alternative theory." But that was at the end of a long trail of missteps by Stewart and her handlers. Among the fateful errors:

THE DUBIOUS STOCK SALE
Stewart got a hot tip. Her first mistake, clearly, was to sell the ImClone stock, given the impetus for doing so. The bio-tech firm that was then run by her friend Sam Waksal had been riding high on its promising cancer drug. But on Dec. 26, 2001, Waksal got wind that the FDA was going to reject his company's application to move forward with its drug. The Waksal family sent word to Bacanovic, their broker as well as Stewart's, and tried to sell $7.3 million of ImClone stock. Waksal has since pleaded guilty to securities fraud and other charges and is serving a seven-year prison sentence.

Bacanovic was on vacation in Florida on Dec. 27, but Douglas Faneuil, his assistant, relayed the message from Waksal to him, prompting Bacanovic, according to Faneuil, to exclaim, "Oh, my God, get Martha on the phone!" The amount of money at stake was trivial to someone as wealthy as Stewart, who had previously sold 20% of her ImClone holdings. Yet Martha is famously tightfisted and, as testimony showed, an extremely demanding client. She was traveling to a resort in Mexico with her friend Mariana Pasternak. But through a series of phone calls she learned what Waksal was up to. She called Faneuil, who told her Bacanovic thought she might like to act on the information, which she soon did. Pasternak testified that Stewart later said to her, "Isn't it nice to have brokers who tell you those things."

THE CLUMSY COVER-UP
The FDA rejected Erbitux the next day, and ImClone shares promptly dropped 16%. The prescient ImClone sales immediately caught the attention of compliance officers at Merrill Lynch, who on Dec. 31 asked Bacanovic about it. He said it had something to do with tax-loss selling. Later he changed his story, saying he and Stewart had a pre-existing agreement to sell the stock if it dipped to $60, which it did that day. "On Monday, Dec. 31, he said nothing, nothing about any $60 price agreement," assistant U.S. Attorney Michael Schachter argued in his summation. "Four days after the sale, Peter Bacanovic didn't say a word about what is now the cornerstone of his defense." Unsatisfied with Bacanovic's account, Merrill Lynch reported the activity to the SEC, which opened an investigation.

QUESTIONABLE LEGAL ADVICE
Stewart was in a tough spot when the allegations first surfaced. She was the highly visible CEO and namesake of her publicly traded company, and if she said nothing, she risked having her name sullied, her stock trashed and shareholder suits filed. Yet speaking up was worse. Her statements could be used against her in court. Indeed, the whole case flowed from her ill-advised explanation to investigators that she had a stop-loss order at $60. "She and her lawyers violated the first rule of criminal defense, 'Don't talk to the cops,'" says Manhattan criminal-defense attorney Gerald Shargel. That assumes, of course, that the hands-on Stewart was following her lawyers' advice. The fact that she agreed to meet with investigators not once but twice leaves Shargel flabbergasted. "If she had just kept her mouth shut, nothing would have happened," he says. Stewart was initially solely represented by Wachtell, Lipton, Rosen, & Katz, a heavyweight corporate law firm. But by the time she was indicted, she had placed her bets with Morvillo, a white-collar-crime specialist.

THE TALES OF THE ASSISTANTS
Still, Stewart and Bacanovic had a story, and they were sticking to it. And so was Bacanovic's assistant, the 28-year-old Faneuil. At least until the feds got him isolated from his confederates and, as they famously do, squeezed this little fish until he gave up somebody bigger. At trial, Faneuil provided what seemed to be damning testimony about being part of the cover-up. After all, he had arranged Stewart's ImClone trades.

In cross-examination, the defense zeroed in on Faneuil, tarring him as a liar who smoked pot and had tried the drug ecstasy. That might have been a tactical error. Jurors said after the trial that the most damaging testimony came from Stewart's assistant, Ann Armstrong, who sobbed on the stand before describing how Stewart at one point altered part of a phone log showing she had heard from Bacanovic on the day in question. Armstrong convinced the jurors that Faneuil was believable. "That was one of the strongest things that showed there was some kind of cover-up," said juror Chappell Hartridge. When a witness for Bacanovic, Stewart's business manager Heidi DeLuca, seemed to corroborate the $60 agreement, assistant U.S. Attorney Schachter's brilliant cross-examination shot holes in her testimony.

A final courtroom gaffe, it seems, was the presence of celebrity friends—among them Rosie O'Donnell and Bill Cosby—who sat behind Stewart in a show of support. "If anything, we may have taken it as a little bit of an insult," Hartridge said.

THE POOR PUBLIC RELATIONS
There are ways to defend yourself in public without giving prosecutors ammunition—and reasons for doing so. After all, the jury pool is out there listening. But Stewart's longtime handlers at the Susan Magrino Agency seemed overwhelmed. For months the agency failed to put out any kind of message. Says Susan Magrino: "It wasn't a p.r. strategy. The lawyers were calling the shots at the time."

Before she was indicted last summer, Stewart handed the reins to Citigate Sard Verbinnen, the crisis-management firm that Hewlett-Packard's Carly Fiorina used to help win a brutal proxy battle to take over Compaq. Once Citigate took the helm, Stewart starting getting her message out with careful prime-time interviews and the Internet. Within hours of her indictment, Citigate launched marthatalks.com , which posts notes from well-wishers and upbeat messages from Stewart. The site has received more than 16 million hits and 81,000 e-mails.

THE COST TO THE COMPANY
Martha Stewart Living Omnimedia went public amid great fanfare in 1999. But savvy investors have long worried about the proverbial question, "What happens if she gets run over by a bus?" The company is so dependent on her name, likeness and image that if they are not in good standing, the franchise is seriously degraded. After the verdict, shares of Stewart's company dropped nearly 23%.

Since the ImClone troubles first surfaced, the company has made efforts to play down Stewart's role, cutting back on photos of her in its flagship publication, Martha Stewart Living. But the vast majority of the business is still plastered with the name Martha Stewart, and the efforts to branch out are late in coming.

Even if she wins on appeal, a long shot in any criminal case, Martha Stewart's name and company have suffered phenomenal damage. Yet Americans love to rehab their celebrities after they have been trashed seemingly beyond repair, and brand names have proved to be nearly indestructible. Maybe Martha will be too.



The amount of junk that's been written and said about Martha Stewart's recently-announced conviction is numbingly uninteresting, and in many cases, just plain wrong. For those who want a useful summary, without the hand-wringing and pointless drama, here's a link that provides all you need to know in about three minutes of reading.

From TIME Magazine

The Martha Stewart jokes didn't seem as funny on Friday. You know, the ones about how black-and-white stripes are in this year and how a little lemon and seltzer can remove those pesky ink stains after you've been fingerprinted. As much as we revel in the failings of the famous, many folks figured she would never face prison. Such jests have the ring of tragedy now that she has been found guilty of obstructing justice and other crimes that all but guarantee she will end up behind bars...

Posted at 02:05 PM    

Sat - February 7, 2004

Expect more 'oops' on live TV


...Whether it's Britney and Madonna kissing or Bono uttering unexpected epithets, network viewers should expect more risqué "surprises" during live broadcasts. And, these experts say, the responses from the FCC and network will do little to stop the trend in this direction - despite the deluge of calls CBS received from a disgusted public.

"This is just another blip as we slide down the trajectory to the bottom of our culture," says Rich Hanley, director of the Graduate School of Communications at Quinnipiac University in Connecticut. "This trend is going to do nothing but accelerate," he says, in large part due to existing FCC policies. "The interesting point with Michael Powell protesting is that this is the spawn of his doing."

Professor Hanley says that FCC policies have encouraged the consolidation of a handful of huge media companies all struggling to survive in an increasingly cutthroat business environment.

Excerpts from an article by Gloria Goodale

...The notion that the networks should operate in the public interest is a quaint relic of another time, he says. When the corporate structure is focused on ratings and profits, stunts like the one on Sunday will become the norm. "The companies say to themselves, 'We need eyeballs,' Hanley says..

Posted at 05:59 AM    

Sun - February 1, 2004

Super Bowl Sunday



"America only has two real religious holidays" David Mamet once famously observed, " The Academy Awards, and the Super Bowl"

During this Sunday's carnage, as we watch the most expensive advertising time slots packed with sexy commercials that may only air once, here's something to consider.

From the Washington Post:

Did you know that nearly 60 percent of people who plan to watch the Super Bowl on television say they are more likely to have sex after the game if they watch the ads? Neither did we.

And it's not because this year's lineup includes three ads for erectile dysfunction drugs. It's because Super Bowl ads have become so sexed up they're a turn-on, according to New Media Strategies, a local online marketing firm that wanted to know whether the sexy Super Bowl ads had any side effects.

Last Wednesday, NMS surveyed 254 likely Super Bowl viewers in the most popular sports, entertainment, women's and mainstream online communities. When asked about the Super Bowl's sexy ads and those three erectile dysfunction spots, 57 percent responded that they are more likely to have post-game sex after seeing the ads.

Interestingly, 6 percent of respondents expecting to watch the game tomorrow said they would have post-bowl sex only if they saw the sexy ads and their team won. Ironically, another 6 percent said they did not expect to have sex, sexy ads or no, because they were likely to be "too full" or "too drunk.

Posted at 03:56 AM    

Tue - January 20, 2004

Texas Man catches 121-Pound Catfish



Sure, Dean got stomped in Iowa, Bush delivered a State of the Union Address tonight, and war still rages in the middle east, but if you're an East Texas boy like me, THIS is the news that matters.





Lake Texoma, Texas: Cody Mullennix, 27, of Howe, was fishing from a bank on the Texas side of Lake Texoma Friday when his rod and reel went down, the Herald Democrat (Sherman-Denison) reported in Monday editions.

After a 20-minute struggle, he was able to land the 60-inch long blue catfish. He needed help from longtime angling buddy Jason Holbrook to weigh the fish.

"I was out there by myself and we didn't have any scales beside a 50-pound set," Mullennix said. "Jason brought a 100-pound set of scales. This fish bottomed those scales before we ever even got the fish off the ground.''

Officials say it's one of the largest caught in Texas.

After getting an accurate weight of the fish, the Texas Freshwater Fisheries Center in Athens transported the fish back to the Texas Parks and Wildlife Department facility to be put on display

Hot damn, boys! Good work! Let's eat!

Posted at 07:31 PM    

Tue - January 6, 2004

Mars in 3-D



This image, representing the first peek at color pictures streaming from the planet Mars, delivers a jolt, reminding us that the 21st Century is really here, just like we pictured it, in science fiction half a century ago.

From Today's Seattle Times:




In a prelude to today's expected release of high-definition color images, scientists at the Jet Propulsion Laboratory in Pasadena, Calif., yesterday displayed 3-D images beamed from NASA's Mars rover in a scene reminiscent of a 1950s-era movie...

Posted at 02:28 AM    


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